Theo Araujo is Professor of Media, Organisations and Society as part of the Corporate Communication programme group at the Department of Communication Science and the Scientific Director of the Amsterdam School of Communication Research (ASCoR). He is the principal investigator of the Digital Data Donation Infrastructure (D3I), coordinating a consortium of six universities creating a national infrastructure for data donation, one of the co-directors of the Research Priority Area Trust in the Digital Society and a senior researcher at the Gravitation Program Public Values in the Algorithmic Society (AlgoSoc). He was the co-director of the Communication in the Digital Society initiative at the Department of Communication Science, and co-founder and co-director of the Digital Communication Methods Lab, part of the Research Priority Area Communication.

His chair investigates the dynamic interplay between media and organisations, and what it means for society, with a special focus on trust. Organisations are defined with a broad lens, encompassing not only companies or corporations, but also – and especially – non-governmental organisations, (semi-)public institutions, as well as social movements and other forms of organisations. His research focuses on the increasing adoption of artificial intelligence and related technologies within our communication environment play a role in this process. He is also interested in the latest developments of computational social science, and in the implementation of large-scale data collection and analysis for communication research.